In the olden days of fiction publishing and marketing, the author sent her precious package of verbiage to an overworked and underpaid editor of a publishing company and waited for an acceptance (more often a rejection) letter in the mail.

You would basically have a small chance of success, and if it just so happened your work was chosen, you would then be notified and sent a pittance – a so-called “advance” for your book, which the publisher would try to market as a potential great work of fiction.

From that time on, you would leave it to the publisher to do all the marketing while you wait for the money to roll right in from sales commissions. And if you’d get lucky and the book would be a success, you would get invited to do a promotional tour.

It’s a totally different ballgame these days. No longer do the publishers do the dirty work – it’s the authors who do most of the sales pitches and marketing stuff. As an author, your job these days is to ask newsmen and your fellow authors to give testimonials, make sales pitches online and offline and basically create a hype for your book.

A catchy-looking book cover usually means that you’re putting something extra into your work and could gain additional sales this way. But this doesn’t necessarily mean adding bells and whistles and making a fancy cover – in fact, simple covers are better in attracting sales than more ornate ones.

You may choose to publish and hype your book through print on demand (POD) or distribute it to book stores, but in any case, you should avoid typographical errors at all costs. Make sure your books is edited carefully and the spelling checked multiple times before you have your book published or marketed.

But at the end of the day, the best fiction marketer for your book is staring at you in the mirror. Take some time to send out copies of your book to major reviewers like The New York Times and Publishers Weekly. You could become a huge buzzword in the book and publishing world if the New York Times or other major reviewers give you a good book review.

When you start writing your work of fiction, it could be a challenge, with nothing but a blank word processor screen or notebook in front of you. But the time you invest in promoting it will ultimately determine the outcome of the amount of sales you’ll realize.

There are many other ways you can induce hype for your book – you can hype it online or through traditional forms of media (radio, TV), or through smaller bookstores where you can set up your own book signing.

Above all, remember that you know your fiction book better than anyone else, so you are the perfect one to market it. Hard work and perseverance are the keys to successfully marketing your fiction book, and once you do, it wouldn’t matter as to what method you used.

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